Basic Basic by G.V. Jeans transformed the jean market with a nature-inspired retail design. Imagine seamlessly blending a new jean brand with an existing line in a small space – we did just that. A sculptural element resembling forest branches stole the spotlight, cleverly concealing an AC unit and gracing the facade. Inside, exposed concrete ceilings showcased nature's charm without filters. Our fixtures flexibly displayed the brand's best. Two fitting rooms, resembling cliffs with tilted walls, supported the waterfall-inspired partition for the AC unit. This captivating design became our success story, leading to 50+ franchised stores in two years. It even graced the front cover of a top South Korean Interior design magazine. The nature-inspired narrative not only caught attention but sparked curiosity, contributing significantly to our brand's triumph. Following this triumph, the client sought to replicate the success with the launch of GV2. The second brand quickly became a sensation, boasting an impressive 60+ franchised stores. GV2's success further solidifies the innovative and captivating approach introduced by Basic by G.V. Jeans.